The KING of Coffees!
Many great conversations start with a great cup of coffee. That simple cup changes lives through shared experiences and connections. We want to make as much impact as we can with our coffee.
Who are "we"? We are Coffee Educators, a coffee training company passionate about creating inclusive hospitality spaces whilst celebrating diversity.
Our Fairtrade and Organic beans, sourced from Peruvian coffee farms, are perfect for the home enthusiast, office or the busy cafe.
Supported by NZ leading coffee trainers and machine technicians, we've got your back so you can have our kids' backs!
I am hope + coffee educators = i am hope coffee
My name is Claire and I am the founder and director of Coffee Educators. I have been working in the coffee industry internationally for the last 25 years.
Since my early teens I have lived with psychosocial disability (mental illness). It has been a roller coaster ride for much of my life and I have found coffee has been my stability. Regardless of how I am feeling, standing behind the coffee machine, physically engaging with the equipment, following recipes and formulas and creating delicious works of art has always been my safe and happy place.
In 2015 I established Coffee Educators and Co'Ed Cafes where I was able to bring my experience as a coffee trainer to light by working to remove the fear factor from the industry for all kiwi coffee drinkers. Even with my experience I still found/find it intimidating walking into some cafes where you're looked down upon if you can't pronounce the region the coffee has originated from or know the flavor characteristics of a syphon brewer compared to a V60.
The journey to creating a more inclusive environment for diverse customers led me to run a 4 day barista training for four amazing Deaf students from Newlands College. This experience made me reconsider how we provide customer service to people who communicate differently. Did we offer the same excellent experience to our Deaf customers as our hearing ones, and were there Deaf people working in the cafe industry?
Long story short, we have worked tirelessly to provide opportunities to our Deaf community and others with lived disability to work in the industry and be part of our cafe culture. We have developed New Zealand Sign Language training system for cafes, bars and restaurants.
My involvement with I AM HOPE and the Key to Life Charitable Trust started by openly sharing my battles with my mental health and working with other kiwis to raise money where I could.
In 2019, as a result of extensive pressure in my business I suffered a severe mental breakdown, ending up with finding myself under the crisis team twice. My children, my partner and my friends witnessed me at my lowest and with the help of the I AM HOPE team I have been on the road to recovery and feel confident that I have the skillset and support required to move forward empowered and ready to be part of the change for other New Zealanders.
My decision to dedicate my work to fundraising for I AM HOPE has been as a result of the trauma that NZ has faced during the Covid lockdown. Amazing charitable organisations have been left with little to no revenue, yet coffee roasteries could still operate as an essential service.
What if we could take a product we use daily (some of use multiple times per day) and create a passive income for I AM HOPE whilst continuing a conversation about mental health? I believe that coffee is an incredible catalyst for social change so why not have coffee be that "product".
Every item through IAMHOPEcoffee contributes back to The Key to Life Charitable Trust. The more people we can change to buying our beans on a regular basis the more financial impact we can collectively have.
So join me in helping change attitudes towards mental health, one cup at a time.